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We are in an increasingly competitive market in education. Gone are the days when all you had to do was teach your subject. We now have to market our sixth form college and persuade both students and parents that we are the right institution for them. We recently invested in some projection screens. We placed the projection screens in strategic points around the building and put a range of images on them. We have been blown away by the response. It was an incredibly efficient method of giving the various messages that we needed to give. On the projection screens we had images of student`s lives around the college and also some statistics about the results that we manage to achieve. I think a projection screen was a really effective means of grabbing everyone`s attention and showing them great images of life in Sixth Form College. It was a very affordable and effective piece of marketing for us, which we will certainly be utilising in a lot more scenarios in the future.